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Build a farriery business that works for you

More profit. More Control. Less Stress

Whether you're struggling to make ends meet, earning good money but watching it disappear each month, or looking to build a sustainable future for yourself and your family, Forge Smart helps farriers to create businesses that are sustainable, structured and successful. Join farriers across the UK and beyond who are transforming the way they price, manage and grow their businesses.
Join the 2026 Cohort Now!

The reality for so many farriers:

Does any of this sound familiar?

  • You're fully booked but never seem to get ahead.

  • You work long hours yet feel guilty charging more

  • You know your prices need to increase but fear losing clients

  • You earn what looks like good money but there's little left at the end of the month

  • You're constantly busy but have no real plan for the future

  • Your body is taking a beating and you can't imagine doing this forever

  • You feel trapped by the business you've built

If you've ever felt any of these things, you're definitely not alone

The problem usually isn't how hard you're working. The problem is that nobody teaches farriers how to truly build a business!

Join the 2026 Pricing Programme Now!

The Forge Smart Difference

We don't teach you how to shoe horses, we teach you how to build businesses that support the lives you want to lead

  • Financial Clarity

    Understand exactly where your money goes, what your business truly costs to run and how to create lasting profitability

  • Pricing Confidence

    Learn how to price professionally, communicate value effectively and stop competing on price alone

  • Sustainable Success

    Build a business that supports your health, your family and your long-term future

The £100k Farrier Concept - its not a number, its a mindset

For years, farriers have been told that success means working harder. We disagree! The goal isn't simply to earn £100k, its a concept where you aim to create a business that:

  • Pays you properly

  • Covers all of its costs

  • Generates Profit

  • Allows investment in the future - your future

  • Supports your health and wellbeing

  • Gives you choices

What changes when farriers apply these principles?

We can move away from

  • Guessing prices

  • Reactive decision making

  • Constant pressure

  • Unclear finances

  • No structured business plan

  • Fear of losing clients

After Forge Smart

Get to the point where this is your reality:

  • Clear pricing strategy

  • Confidence in conversations around business and money

  • Better profitability

  • Stronger boundaries

  • Greater control

  • Long-term sustainability

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Why Forge Smart?

Built by a farrier, for farriers

Forge Smart wasn't created by a business coach who has never picked up a hammer. It was built from more than 25 years of real-world farriery experience. Every lesson, tool and framework has been developed specifically for the realities of modern farriery. Because generic business advice rarely works in our profession.

Forge Smart Pricing Programme includes:

Steps to show you how each feature in the course directly solves a pain point with mini before-and-after examples: pricing, scheduling, client quality, communication, and implementation tactics.

  • Farriers used to dread charging higher fees, but our pricing module provides real life scripts and strategies that will make confident increases simple.

  • Fed up of seeing 40 plus horses a week? Lets bring that down to 25 and make the same amount of profit.

  • Diaries are sometimes an intimidating thing to look at, lets remove that stress and make sure we only work for our ‘top’ customers that suit us and we look forward to visiting.

  • Afraid how to communicate price changes to customers? We will teach you meaningful ways to communicate with your customers so that they understand your value and appreciate you.

  • Its a ten month programme but you will begin to make changes that lay the foundations of real change much earlier than that.

What would you change if your business worked for you?!

Imagine:

  • Knowing exactly what you need to charge

    For you and your business, no one else's!

  • Finishing the month with money left over

    Savings, pensions, investments - your future!

  • Having confidence in your pricing

    Charging your real value, content that your customers know you're worth it!