Unlock the Secrets to Pricing Success
Learn well established, farrier tried, and farrier tested, strategies and techniques to confidently increase your prices and boost your earnings.
Expert Guidance for Farriers
This programme is based on business coaching techniques and knowledge. Gain the tools and knowledge needed to regain that work/life balance, achieve greater financial freedom and stop rushing around trying to cram loads of horses into each day!
Don't just join for you, join for your profession.
Taking part will not just help you, it will raise the standing of the profession. Farriers have been apologetic and modest in their price rises for too long. We are a skilled profession in a hard line of work - help us be recognised for what we do once more.
About the Course
Join our 8 module course designed to empower farriers to take control of their pricing strategies. This course will equip you with the knowledge and tools needed to raise your prices effectively and sustainably. Say goodbye to undercharging and hello to increased profitability. Take the first step towards unlocking your full pricing potential today! Initially with the aim of finishing for all at the end of March, this course is too good to miss, even if you miss that date!
Tom Smith FWCF GradDip ELR; Master Farrier
As an experienced farrier for over 20 years, I have seen the effects of increasingly lower prices on individual farriers, and the profession as a whole. I have been proud to offer the Pricing Programme - a ten month course - to farriers, and even prouder to watch them grow in confidence as a result of the course. Price Accelerator takes the important basics from the Pricing Programme to make it accessible to all farriers. It will require about an hour of your time a week - you can invest as much or as little as you like! I have been through this process with a business coach, created a ten month programme called the Pricing Programme and now am so happy to bring this condensed version to help farriers achieve what took me years, but in a matter of weeks!
Course Curriculum
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1
Introduction and welcome
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2
1) Where you are now - and figuring out where you want to be
- Module Introduction Free preview
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(Included in full purchase)
Where you are right now - baseline exercise
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(Included in full purchase)
How much am I actually worth? - What should I be earning?
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(Included in full purchase)
Grow Model description
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(Included in full purchase)
Using the GROW model to help you plan your direction
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3
2) Articulating value and understanding clients needs
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(Included in full purchase)
Module Introduction
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(Included in full purchase)
Value rating and limiting beliefs within your business exercise
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(Included in full purchase)
Maslows Hierarchy of needs - why we need to understand this principle
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(Included in full purchase)
Value, Perception, Partnerships and the 'Blue' Matrix
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(Included in full purchase)
Just one thing - working on your value
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4
3) Calculating YOUR price rise and then Communicating it!
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(Included in full purchase)
Module Introduction
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(Included in full purchase)
Calculating your costs and break even points exercise
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(Included in full purchase)
Setting your own price point that fits you and your lifestyle
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(Included in full purchase)
RACI Framework - How to use it for pricing increases
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(Included in full purchase)
Choosing your communication method/medium
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Creating the message and delivering it
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5
4) Understanding your customers
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(Included in full purchase)
Module Introduction
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(Included in full purchase)
Grading your customers to understand who is the best fit
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Different client communication techniques
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Deep dive into our customers and their needs
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(Included in full purchase)
Blank sheet to print for the deep dive exercise
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6
5) Dealing with questions, objections and pushback
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(Included in full purchase)
Module Introduction
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(Included in full purchase)
Check your service and make sure you represent good value!
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Preparing for difficult conversations and getting the message out there
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(Included in full purchase)
Exploring the concept of loyalty
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7
6) Understanding change and those limiting beliefs that might make you turn back
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(Included in full purchase)
Module Introduction
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(Included in full purchase)
Why change is so scary and difficult
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(Included in full purchase)
Limiting beliefs exercise
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(Included in full purchase)
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8
7) Marketing, reinforcing your value and checking your service
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(Included in full purchase)
Module Introduction
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Seeking and receiving feedback
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(Included in full purchase)
Value driven farriery - acknowledging your service
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(Included in full purchase)
Marketing - what actually is it??
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(Included in full purchase)
Marketing strategy and discussion
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(Included in full purchase)
Completed 'One sheet marketing plan' as an example
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(Included in full purchase)
Creating YOUR terms of engagement contract
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(Included in full purchase)
Social Media Discussion
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(Included in full purchase)
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9
8) Price rise goes live! Remember why you are doing this and why discounts are not good!
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(Included in full purchase)
Module Introduction
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(Included in full purchase)
Pep talk - remember why we are doing this!
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(Included in full purchase)
Exercise on why discounts are rarely ever good!
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(Included in full purchase)
What People Are Saying
Discover how our course has transformed the pricing strategies of farriers like you.
Forge Smart has been a transformative experience, providing me with a level of confidence I previously lacked. Discussing pricing with clients and fellow farriers has often felt like a taboo subject, but Forge Smart has shed light on effective business management strategies. It teaches practical ways to enhance your business while offering invaluable community support from Tom and other course participants. This isn't a course that simply instructs you on what to do—it's designed to empower you and your business, equipping you to thrive in the future, rather than just getting by. If the full course feels beyond your budget, I wholeheartedly recommend enrolling in the crash course and becoming part of the supportive community.
"Before joining the ForgeSmart Pricing Programme, I was skeptical about its value. I assumed I could simply raise my prices when others did. I now realize that wouldn't have worked—the strategic groundwork the programme provides is what makes a price increase possible and successful. I'm so glad I decided to enroll. The modules are expertly structured to build knowledge and confidence step-by-step. I've gained invaluable business insights that have been instrumental for my business. The coaching and audio clips have been especially helpful for reinforcing my confidence. The programme also enabled me to pinpoint my exact daily operating costs. As I prepare to implement my new pricing, I feel fully confident in both my strategy and my ability to communicate it clearly to clients."
Taking the ForgeSmart farrier course has been a game changer for me. The course didn’t just dive into the craft of farriery; it gave me a solid structure for understanding my business inside and out. I learned so much about the intricacies of costing, the real value we provide to our clients, and how to confidently approach a pricing increase with that knowledge in hand. The whole experience was incredibly empowering. I can’t recommend ForgeSmart enough to any farrier who wants to really understand the value of their work and grow their business.
Oakland Farriery
Forge Smart has been a transformative experience, providing me with a level of confidence I previously lacked. Discussing pricing with clients and fellow farriers has often felt like a taboo subject, but Forge Smart has shed light on effective business management strategies. It teaches practical ways to enhance your business while offering invaluable community support from Tom and other course participants. This isn't a course that simply instructs you on what to do—it's designed to empower you and your business, equipping you to thrive in the future, rather than just getting by. If the full course feels beyond your budget, I wholeheartedly recommend enrolling in the crash course and becoming part of the supportive community.
Taking the ForgeSmart farrier course has been a game changer for me. The course didn’t just dive into the craft of farriery; it gave me a solid structure for understanding my business inside and out. I learned so much about the intricacies of costing, the real value we provide to our clients, and how to confidently approach a pricing increase with that knowledge in hand. The whole experience was incredibly empowering. I can’t recommend ForgeSmart enough to any farrier who wants to really understand the value of their work and grow their business.
Oakland Farriery
"Before joining the ForgeSmart Pricing Programme, I was skeptical about its value. I assumed I could simply raise my prices when others did. I now realize that wouldn't have worked—the strategic groundwork the programme provides is what makes a price increase possible and successful. I'm so glad I decided to enroll. The modules are expertly structured to build knowledge and confidence step-by-step. I've gained invaluable business insights that have been instrumental for my business. The coaching and audio clips have been especially helpful for reinforcing my confidence. The programme also enabled me to pinpoint my exact daily operating costs. As I prepare to implement my new pricing, I feel fully confident in both my strategy and my ability to communicate it clearly to clients."
Ready to Charge What You're Worth?
Achieve years of work in just a matter of weeks - join our 8 module course designed to empower farriers to take control of their pricing strategies. This course will equip you with the knowledge and tools needed to raise your prices effectively and sustainably. Say goodbye to undercharging and hello to increased profitability. Take the first step towards unlocking your full pricing potential today! It's also over half of your years CPD requirement.